Most websites and applications have usability problems their owners cannot see because they are too close to the product. Usability analysis is the process of observing real users interacting with your digital platform, measuring where they succeed, where they struggle and where they leave. The findings translate directly into prioritised improvements that increase conversion, reduce support burden and improve customer satisfaction.

What we measure

Task completion - can users accomplish the things your platform is designed to help them do? We set up representative tasks and measure success rates, time to completion and error frequency. A checkout flow that takes three minutes when it should take forty-five seconds is a revenue problem, not a design preference.

Navigation and findability - do users find what they are looking for without help? We track click paths, search usage and back-button frequency to identify structural problems in information architecture. Heatmaps and scroll depth data show where attention concentrates and where it drops off.

Form and interaction friction - forms, filters, configurators and multi-step processes are where most conversions are lost. We identify which fields cause hesitation, which error messages confuse rather than help, and which steps cause users to abandon entirely.

Mobile experience - we test across devices and screen sizes to identify touch target issues, content reflow problems and performance bottlenecks that disproportionately affect mobile users, who typically represent 60-70% of traffic.

How we do it

Heuristic evaluation - our analysts review your platform against established usability principles to identify problems quickly without waiting for user recruitment. This provides an initial list of issues ranked by severity.

User testing sessions - we recruit participants matching your actual user profiles and observe them completing real tasks. Think-aloud sessions capture not just what users do but why they make the decisions they do. These sessions are recorded for your team to review.

Analytics integration - we combine qualitative observation with quantitative data from your analytics platform, cross-referencing what users say with what they actually do. Behaviour flow analysis, funnel drop-off data and session recordings provide the statistical backbone for our recommendations.

A/B testing - where we identify competing solutions, we design and run controlled experiments to determine which approach performs better with real traffic. We manage the statistical rigour - sample size calculation, confidence intervals and significance thresholds - so your team gets clear answers rather than ambiguous data.

What you get

A prioritised report of usability issues ranked by business impact, with specific recommendations for each. We do not deliver a generic checklist - every finding is tied to observed user behaviour and quantified in terms of its effect on your conversion, engagement or support metrics. Where appropriate, we include wireframe recommendations showing how to resolve the most critical issues.